emailexpert Forum London 2026 logo
Book Seat

The Message / London Forum 2026

Two days for the people who run email marketing.

For digital marketing leaders, CRM professionals, heads of email and lifecycle teams.

CRM, lifecycle, data, measurement and the commercial reality of the inbox.

16 and 17 November 2026 / St Mary's Marylebone, London

Book your seat

Full Rate £725 + VAT

Around 250 seats. More than half the room is already spoken for.

At a glance

  • Two days, around 200 people
  • About a tenth the size of the big London marketing conferences
  • Three hands-on workshops, including Jonathan Pay and Jay Oram
  • Your opportunity to meet and connect with the email gatekeepers at mailbox providers and blocklists
  • Lunch, refreshments included

Who it's for

Built for the people who own the inbox relationship.

  • Digital marketing leaders

    What email really returns, and how much of the measurement you can trust.

  • CRM professionals

    Data, CDPs and automation, and whether your stack is earning its keep.

  • Heads of email

    Running a programme that performs without burning your reputation.

  • Lifecycle and messaging teams

    Sending less, sending better, and the case for every message.

Why this room

  • Small by design.

    Around 200 people, about a tenth the size of the big London marketing conferences. You'll talk to the people on stage.

  • The programme is not for sale.

    Sponsors don't buy stage time. Promotional moments are kept clearly separate from the sessions.

  • Both sides of email.

    Deliverability and infrastructure people are in the building too, and your ticket covers The Machine sessions as well.

Questions on the table

Questions worth arguing about.

  1. 01

    Is AI in the inbox helping recipients, or coming between brands and their customers?

    Summaries, prioritisation and automated actions may increasingly influence what is seen, understood and ignored.

  2. 02

    Has deliverability become an excuse for bad marketing?

    When performance falls, it is tempting to blame placement. Sometimes the problem is the audience, the offer or the email.

  3. 03

    Is the CDP dead, or has it finally become useful?

    After years of promises, what should a CDP actually own, and what is better left elsewhere in the stack?

  4. 04

    Is email measurement now largely fiction?

    Opens are imperfect, automated activity complicates clicks, and attribution changes depending on who is measuring. What can we still trust?

  5. 05

    Is sending less email better marketing, or simply less profitable marketing?

    Frequency, fatigue, revenue and retention do not necessarily point in the same direction.

Workshops

Hands-on workshops.

  • Mon 16 Nov, 13:40, one hour

    Jonathan Pay: Email programme assessment

    Put your programme under the lamp and find the one thing holding it back.

  • Tue 17 Nov, 11:20, 50 minutes

    Jay Oram: Designing and Coding Accessible Email

    Build emails every reader can use. Bring a laptop. Code and a printed guide supplied.

  • Tue 17 Nov, 14:40, one hour

    Jonathan Pay: Email programme assessment (repeat)

    Missed Monday? The same session, run a second time.

Around the sessions

The conversations in between.

  • Sun 15 Nov, 17:00Welcome drinks at Sir John Balcombe, sponsored by GreenArrow
  • Mon 16 Nov, 08:30Breakfast, sponsored by Zeta
  • Mon 16 NovLunch and happy hour, sponsored by Halon
  • Tue 17 NovIndustry Dinner (separate ticket)

Getting sign-off

Need to make the case?

Most people here need approval. Here's a note you can send.

Hi [name], I'd like to attend The London Forum on 16 and 17 November at St Mary's Marylebone, London. It's a two-day event for people who run email, CRM and lifecycle programmes, capped at around 250 people. The programme is independent, so vendors can't buy sessions. The ticket is £725 + VAT and covers both days, both tracks, refreshments and lunch. I'd come back with practical ideas for our programme and the contacts to act on them. Can I book a place?

Tickets

Be in the room.

16 and 17 November 2026 at St Mary's Marylebone. One ticket covers both Forum days, both tracks, refreshments and lunch on both days, and the evening conversations on 16 November. The Big Industry Dinner on 17 November is ticketed separately.

Book now before access to any workshops or networking activities fill up.

Full Rate
£725 + VAT
Book your seat

Work on the technical side of email? See The Machine.